Cheerful reminder: Because I believe in the need for writers who work at their craft (and I love free stuff – especially books!) I am giving away a FREE copy of James Scott Bell’s book, The Mental Game of Writing. If you sign up in any opt-in on my site before midnight of May 31, 2017, you will be entered in a drawing for the book. Rules: No purchase necessary. U.S. residents only. Must be over age 18. Void where prohibited. Random winner will be notified by email.

How To Find Your Blog Audience

You know why you blog (if not, read this), you know how blogging will benefit your writing (if not, see this post), now explore who you blog for...

Tips for Identifying Your Audience

Be as specific as possible.

  1. Gender
  2. Age
  3. What they like
  4. What they are afraid of
  5. From Christian, general market, or both
  6. Urban, suburban, cosmopolitan, rural, small town
  7. Make up of family, number & age of children
  8. Career, job, hobbies
  9. Anything else you can think of.

Think of it this way: Would a mystery-lover be interested in your book on infertility?

Would your life-with-triplets memoir be useful to survivalists? (Well, maybe…)

You want to list every possibility or type of person who would be interested in what you write, yet with as much specificity as possible.

Start with yourself. The assumption is that you are part of the audience for which you write. In other words, you write inspirational romance because you also like to read inspirational romance. (If you don’t like the genre or read in the genre for which you want to write, you might want to rethink your writing plans.)

How would you answer the questions on the above list? Do you have friends who read in this genre? If yes, describe those friends.

Now answer this question as best you can: What is my audience

  • interested in,
  • concerned about, and
  • struggling with that relates to my topic?

You can break this down further by relating your lists to what you write.

Fiction, Nonfiction, Children’s

If you write nonfiction, what other books, courses, audios, blogs, podcasts, or people are connected with your topic?

Best tip:

Create a list and add to it as you research. This gives you fodder for blog posts since other people are talking about the same topics. It also gives you places to find quotes and people to connect with.

If you write fiction, what can you tell fans of your genre? What topics relate to the research you’ve done for your book?

Best tip:

Pick several authors in your genre. Write blog posts describing the strengths of each writer and their books. Not only will this start conversations with other book-lovers in that genre, but you will gain a more intimate knowledge of your craft by studying this and clarifying these strengths.

If you write for children, target your posts to parents, homeschoolers, teachers, and librarians. How can they use your writing?

Best tip:

Give ideas on how these groups can use your writing. Can you add downloadable worksheets related to your area of specialty? If you have not yet been published, where can you point them to good books on topics in your specialty?

Who is your audience? Who will read what you write?

Answer these questions and you’ll have a good idea of what to blog about and how your blog can help your readers.

If you want more help on the specifics of blogging and the business of blogging, you can’t go wrong with these courses by Jonathan Milligan.

Blogging as a business and helping others do the same is what he does and does well. I highly recommend them. I have also used them which is why I am an affiliate. I know they work. And Jonathan is a great teacher.

Blogging 101 Course

Blogging 201 Course

Blogging 301 Course

Robin

P.S. Pass it on! Because I believe in the need for writers who work at their craft (and I love free stuff – especially books!) I am giving away a FREE copy of James Scott Bell’s book, The Mental Game of Writing. If you sign up in any opt-in on my site before midnight of May 31, 2017, you will be entered in a drawing for the book. Rules: No purchase necessary. U.S. residents only. Must be over age 18. Void where prohibited. Random winner will be notified by email.